Breast cancer awareness charity launches second Step Challenge

A charity in Montserrat dedicated to breast cancer awareness and early detection has launched its second annual Step Challenge fundraiser.

Participants are encouraged to walk at least 5,000 steps per day from 1 to 21 October, and donate $1 to Pink Ribbon Charity Montserrat for every 5,000 steps completed.

Sonia Charles, president of Pink Ribbon Charity Montserrat. (Pink Ribbon Charity Montserrat/2024)

Organisers announced the event the day before this year’s Caribbean Wellness Day, which takes place on 14 September and is geared towards addressing the region’s non-communicable disease epidemic.

Charity president Sonia Charles said it is an ideal occasion to motivate Montserrat’s residents to prioritise their fitness through walking and other physical activities.

“The Step Challenge not only promotes physical activity but also serves as a fundraising initiative ahead of October’s Breast Cancer Awareness Month,” she said in a press release.

There is no fee to register, and the deadline to sign up is 30 September. Prizes will be awarded to those who achieve the highest step counts.

Registration is open from 14 to 30 September at the Alliouagana Express Printing and Publishing office in Davy Hill or via WhatsApp at (664) 496-7465 or 496-7404.

Pink Ribbon Charity Montserrat will also soon unveil the full schedule for its Pinktober 2024 activities, commemorating 15 years of breast cancer awareness and support through its Mammogram Fund.